A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Just sit back and think about it, what logos are simply unforgettable? The first that comes to mind for me are iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression.

• Emblems
• Pictorial Marks (or Logo Symbols)
• Wordmarks (or Logotypes)
• Monogram Logos (or Lettermarks)
• Abstract Logo Marks
• Mascot Logos
• Combination Marks

Emblems

An emblem is a logo incorporating text within a symbol for a cohesive image, often conveying formality and tradition. It is strong and impactful, yet challenging to separate for integration and may not reproduce well in small sizes.

Pictorial Marks (or Logo Symbols)

Pictorial marks, also known as logo symbols, are logo types that rely on a single image to represent a brand. These logos can be iconic and memorable and are effective at conveying a brand without text, yet may pose challenges in establishing brand recognition and connecting to the brand's purpose without words.

Wordmarks (or Logotypes)

Wordmarks are text-based logos that use typography to turn the brand name into a logo, ideal for companies with unique names. They offer simplicity and integration ease, but may struggle to stand out or suit longer, less distinctive names.

Monogram Logos (or Lettermarks)

Monogram logos, also called lettermarks, use initials to create a concise logo suitable for companies with longer names. They are easy to remember and scale, but may require displaying the full brand name initially for recognition and could be confused with other brands if the initials are similar.

Abstract Logomarks

Abstract logos, such as the Pepsi logo, are unique representations of brands using geometric forms and colors instead of real-life images. They are inherently unique and capable of communicating complex ideas through simple shapes and colors but may be open to misinterpretation due to their abstract nature and unclear meaning for unestablished brands.

Mascot Logos

Mascot logos feature illustrated characters to personify a brand with a fun and friendly image, ideal for brands seeking a light-hearted and family-friendly appeal. They offer an inviting and controllable brand storytelling approach but may not suit serious or corporate brands, and their complex design can pose challenges for reproduction at smaller sizes.

Combination Marks

A combination mark integrates text with an icon, offering versatility by combining a brand name with a memorable symbol. This type of logo provides clarity in brand messaging but may become overly busy if not carefully designed and could face challenges in scaling down for smaller applications.